Hello, I’m Matt.
I’m a New York-based creative director (based in Brooklyn) with 20 years of experience turning smart strategy into smarter creative work.
I got my start on the account side, learned concepting and art direction at Chicago Portfolio School, then snuck into the creative department before landing at Ogilvy. Since then, I’ve led campaigns across just about every medium—broadcast, social, digital, experiential—for brands like Gerber, Nationwide, Comcast Business, SC Johnson, HBO Max, Huggies, and more.
My path has taken me from global agencies to tech startups to purpose-led culture work. I’ve helped launch product platforms, reimagine legacy brands, mentor young creatives, and pitch big, weird ideas that somehow actually got made.
My creative POV: the best ideas are culturally relevant now, creatively compelling, and should manage to keep clients happy and on-budget.
I’m currently happily employed full-time at Guardian Life, running their in-house creative agency. Find me on LinkedIn!