HIGHLIGHTS AT-A-GLANCE
Creative leader with 20 years of experience shaping integrated campaigns and brand platforms from Fortune 500s to startups
Known for high-performing teams, a love of visual craft, and award-winning work across traditional, digital, and influencer channels
Regularly partner across departments and agency teams to solve complex problems, deliver against KPIs, and bring clarity to chaos
Committed to continuous improvement, inclusive leadership, and helping teams grow while keeping the work smart and relevant
Client-facing experience in CPG, technology, financial, insurance and healthcare sectors
EXPERIENCE
Creative Director
Freelance - New York, NY - April 2025 to Present
Partnered with Airbnb Experiences Production team to concept and design campaign materials for their 2025 Summer Tier 1 influencer-led launches, shaping storytelling moments for celebrity-driven events
Creative Director
Ogilvy - New York, NY - October 2021 to April 2025
Headed campaign creative direction for Citizens Bank, shaping brand evolution and platform innovations aimed at increasing customer trust and visibility
Oversaw creative development for Gerber, launching their newest brand platform, tagline, and campaign to engage a modern parent demographic through emotionally resonant messaging
Spearheaded the newest brand campaign for U by Kotex, increasing consideration and driving engagement and brand loyalty among young consumers by continuing to fight period stigma; campaign outperformed CPG norms, with +9pt lifts in brand awareness, favorability, and purchase intent
Provided creative oversight for Nestle Content Studio, coordinating an internationally dispersed team to deliver high-volume creative content for ten plus Nestle brands
Concepted and executed social and digital campaigns for Corteva Agriscience, promoting sustainable agricultural practices and spotlighting employee contributions
Developed the first celebrity collaboration and launch campaign for James Hardie with Chip & Joanna Gaines, boosting brand awareness with a limited collection of colors hand-picked by the Magnolia Home stars
Contributed to the re-imagining of the SC Johnson experiential ocean plastic exhibit, Blue Paradox, into a permanent installation at Chicago’s Museum of Science and Industry
Senior Brand Director
Lupine Creative - Los Angeles, CA - March 2021 to August 2021
Managed the day-to-day account and creative operations of the HBO Max LGBTQ brand, Human By Orientation, ensuring the delivery of impactful work across influencer, social, and streaming channels, resulting in increased brand visibility and engagement
Collaborated closely with cross-functional teams, including in-house production and studio teams, to provide strategic input and oversee project execution on banner events like HBO Max Pride, enhancing event quality and audience reach
Developed strong relationships with key clients at HBO, collaborating on influencer and experiential TV show launch events and conceptual launch kits for Max Original series, leading to successful event execution and positive client feedback
Creative Director
Ogilvy – New York, NY – August 2016 to December 2020
Directed creative for Nationwide Insurance and Nationwide Financial Services, managing brand campaigns, campaign design, and digital display process transformation, and achieved top client satisfaction scores in Ogilvy for four consecutive years
Orchestrated the development of TV and digital campaigns for Comcast Business showcasing how real business owners were constantly impressed by the scope of their technology solutions
Steered multiple high-impact creative projects from concept to final execution for high-profile clients like Citizens Bank and Philips, resulting in enhanced consumer engagement and measurable business growth
Creative Director
Bytemark, Inc – New York, NY – June 2013 to August 2016
Acted as the sole creative, design and UI/UX director for a tech-startup focused on mobile ticketing solutions and mobile app design
Presented comprehensive mobile app solutions to clients such as NY Waterway in NYC, CapMetro in Austin, UP Express in Toronto, and Movietickets.com
Supervised a team of over twenty app developers and designers to deliver mobile app products in an agile development environment
Played an integral role as a member of the leadership team in shaping company direction, finances, product development and new business directives
Art Director
Ogilvy – Chicago, IL – June 2008 to June 2013
Contributed to creative projects for clients such as Glade, Pledge, Scrubbing Bubbles, Windex, Ziploc, Raid, OFF!, BP, CDW, Sharpie, Prismacolor, Kraft, Oscar Mayer, Cardinal Health, Huggies, Pull-Ups, GoodNites, Cottonelle, Kleenex
Delivered a wide range of creative outputs including print, video/broadcast, digital, creative strategies, social, mobile, web, retail, digital activation, outdoor, new business, and digital shopper marketing, contributing to successful campaign outcomes
Junior Art Director
Iris Worldwide – Chicago, IL – June 2005 to June 2008
Collaborated with clients such as Hewlett-Packard, Symantec, March of Dimes to develop creative executions
Delivered a variety of creative outputs including print, direct, digital, web, and new business campaigns
EDUCATION
Art Direction
Chicago Portfolio School in Chicago, IL
B.A. in Communication
Wheaton College in Wheaton, IL
AWARDS
2022 Webby Award — Virtual & Remote: Media, Entertainment & Sports, HBO, Human By Orientation Pride 2021
2012 Silver Effie — Electronics: CDW: “People Who Get IT”
2010 Media Post Digital Out-of-Home Award — Best Campaign: National or Local for BP Invigorate campaign