Comcast Business - SecurityEdge
Most business owners protect their computers—but forget their printers, smart thermostats, and even the breakroom fridge are also connected. For Comcast Business, we brought this blind spot to life in a conversational, studio-style campaign moment.
Real small business owners sat with our host, Brandi, as she walked them through a living-room-style setup featuring a touchscreen TV. As they tapped device categories—desktops, laptops, mobile phones, printers, and smart devices—they realized just how many things could be vulnerable. The final reveal: Comcast Business SecurityEdge protects every connected device on the network, not just the obvious ones.