Comcast Business - Don’t work with AT&T
To show the difference between Comcast Business and the “other guys,” we personified the competition. Enter AT&T: a sketchy office coworker in a branded T-shirt, known for stealing lunches, dodging responsibility, and completely botching anything involving internet security.
The campaign extended the larger Xfinity character universe into the B2B space, with a comedic tone that called out real business pain points—like network security and pricey add-ons disguised as service. We produced a series of TV spots, :06 pre-rolls, and :10 social cutdowns tailored to business owners.