Huggies - Slip-On Diaper Game
To launch Huggies Slip-On diapers, we created a playful online game to show just how easy they are to put on—even when your baby’s crawling, climbing, or sprinting away with one sock on.
Parents had to “catch” five types of on-the-move babies—each with their own wiggly personality—while learning how the new diaper made changes faster and less chaotic. The game lived on social media and turned product education into something surprisingly fun.