HBO Max - Pride with Human By Orientation
To celebrate Pride, HBO Max’s LGBTQ+ brand Human By Orientation launched a month-long takeover of the Max app—with unapologetically queer content front and center. We created a digital lineup of live-to-tape musical performances, drag shows, stand-up sets, and cast interviews with talent from across Max programming.
Each piece debuted in a dedicated Pride hub on the platform, then extended to YouTube and Instagram Live, where journalist Michael Cuby hosted candid convos with performers. Partnering with LGBTQ+ influencers to amplify the rollout, we helped grow the brand’s social following by 45% in just one month.