CDW - People Who Get IT
IT professionals deal with more than just broken printers. For CDW, we created a print campaign built around humorous—but painfully familiar—scenarios tech teams face every day, from medical data mishaps to school network meltdowns.
Each ad highlighted how CDW supports industries like education, healthcare, public sector, and enterprise with expert, responsive solutions. Smart, dry, and insight-driven, the work reminded IT buyers that CDW doesn’t just sell tech—they get it.