Problem: CDW wanted to redefine themselves as I.T. solution providers and not just the guys you called for a new printer or server. They wanted to be seen more as an IBM than an Amazon.com.
Solution: As a part of cross-agency effort that included TV and digital, I was part of the teams that were put on the print. We created humorous I.T. insights and visual situations that would speak to the I.T. decision makers at these organizations. They spanned the gamut of services that CDW provides to clients in the public sector, medicine, education, large and small business. The massive three week print shoot with Russ Quackenbush came together through a valiant team effort with casting, wardrobe, location scouting and planning.