Nationwide - On Your Side Scenes
Nationwide needed a fresh photo library to support both its consumer and financial services work—but we didn’t want it to feel like, well, a photo library. So we built a series of stylized, narrative-driven scenes that captured real-life moments between clients and financial advisors.
To bring more energy and flexibility to the work, we animated each setup as a looping GIF—giving the brand a motion-first content toolkit that felt anything but stock.