U by Kotex - Normalize Periods Campaign
It’s 2023 and we’re still treating women’s bodies as a taboo topic. Born out of their heritage as one of the first brands to fight period stigma and desire to push boldly against a culture that still prefers women’s health to be a secret — the new campaign to “Normalize Periods” was born. Vaginas aren’t flat and neither should your pad be.
CDs: Matt Gore / Emily Clark
CCOs: Lisa Bright / Chris Beresford-Hill