Citizens Bank - Cinch Product Prototype
For over 58 million people in North America living with limited hand mobility, even simple tasks—like grabbing a credit card—can feel unnecessarily difficult. Inspired by conversations happening across TikTok, X, and the disability community, we partnered with Citizens Bank to design a solution that makes everyday banking more accessible.
After months of research, community interviews, and hands-on prototyping, we co-created Cinch: a discreet grip designed to make cards easier to hold, swipe, and insert—without compromising form or function. Sleek, secure, and easy to attach, Cinch empowers users with a stronger, more confident grip.
The project is now entering in-market trials and focus group testing—and reflects Citizens’ mission to help everyone live up to their full potential.