James Hardie - The Magnolia Home Collection
In the world of contractors, James Hardie is a household name. Among actual households? Not so much. To help the brand break through with everyday consumers, we partnered with Chip and Joanna Gaines to create the Magnolia Home Collection—a curated line of premium siding with serious curb appeal.
We developed a clean, elevated design system to showcase the beauty of the product itself, pairing the warmth of Magnolia’s aesthetic with the durability James Hardie is known for. The work helped shift the brand from functional to aspirational—without losing its roots in craftsmanship.